August 26, 2009

Rejection is not always about you

Hope Clark had a great post yesterday on writers, editors and rejection. An excerpt:

Writers have good days and bad days. … Editors have good days and bad days. They accept and decline submissions for a wide variety of reasons, most of which a writer will never know and the editor will easily forget.

As I wrote in the comments at Hope's blog, the calls I most dread are from the public relations people who want to know why we didn't use the item they sent. Because usually, there's no easy answer, and even when there is, the truth isn't pretty.

One reason we might skip a story is that one of our competitors has already done it.

Other times, it's just not the kind of thing we ever publish. For example, I had a call from FOCUS about getting coverage for their Interfaith Prayer Action for Health Care Reform. I'm a supporter of FOCUS and have many friends who are actively involved there. But I had to tell the caller it's not something I could cover because it's national and nonprofit and we're local and business.

But most of the time, at least with the "People in the News" and "Biz Digest" columns, it's simply because we have a limited number of pages, and when they are full, we stop. A good news item might get moved to the queue for next week, but if something bigger comes along, that will move to the front of the line. A $5 million deal is a bigger story than a $500,000 deal. If enough million-dollar deals come along, the $500,000 deal may become old news before it ever sees ink.

Here's a scary statistic that I share liberally: We get five hundred press releases a week just for these two columns. There's room in the paper for about fifty. That doesn't mean the other 90 percent are no good; it just means there wasn't room for them.

As much as an editor may strive for objectivity, not every editor has the ability to set dollar-amount cutoffs to determine which submissions make the cut and which go to the bitbucket. It must be especially difficult for fiction editors, as fiction is so difficult to quantify.

Sturgeon's Law surely applies at every periodical and book publishing house. No one has the resources to publish everything they get. There are too many writers -- and PR people -- out there.

Sturgeon's Law -- named for Theodore Sturgeon, a writer and magazine editor -- says 90 percent of everything is crap. But crap is relative. The 11th percentile may not be crappy at all. It's just slightly less good than the 10th percentile. And when you're making decisions about how to spend your publisher's money and your reader's time, that 1 percent difference is enough, even if the reasons for the difference aren't quantifiable.

That's why targeting your market is crucial. You must know what the publisher or editor needs in order to increase your chances of landing in the top 10 percent.

August 21, 2009

But none are named Quatro

Watching the Little League Baseball World Series today, we couldn't help but notice the disproportionate number of players in the game named Trey.

Georgia has a player named Trey Maddox, and Iowa has Trey Creighton and Trae Cropp.

Yes, Cropp, a pitcher, spells his name differently. But the presence of several boys whose names are all prounounced the same, all in a single ball game, got us wondering whether, ten years from now, we'll be watching Major League Baseball games populated by vast numbers of Treys with increasingly ingenious (or is that ingenuous) spellings: Tres, Tray, Treigh...

And of course I find it amusing that, in this game, there were three.

August 15, 2009

Milking it for all it’s worth

I'm alternately entertained and consternated by lists of things I’m supposed to eat – or not. For example, one article advises me to drink milk for calcium to prevent osteoporosis. But another tells me to avoid dairy products to reduce my risk of heart disease.

That, along with a visit to a restaurant where every other thing on the menu had goat cheese in it, got me wondering: Why do humans consume products made from the milk of ruminants?

Or, as Calvin once said to Hobbes, “Why do we drink cow milk?? Who was the guy who first looked at a cow and said, ‘I think I’ll drink whatever comes out of these things when I squeeze ’em!’?”

Cattle have been domesticated for thousands of years, but even before then sheep, goats and other ruminants were domesticated and provided dairy products like cheese, which was developed about 10,000 years ago in the Middle East.

Legend tells of a trader carrying milk in a pouch made from a sheep’s stomach. After being jostled by the movement of the trader’s horse all day, the milk separated into curds and whey. Hungry, he ate/drank it anyway, and the rest is history.

Curds are solidified bits of milk, mostly protein and fat. Whey is the liquid that’s left over, mostly water, lactose (milk sugar), and some proteins and minerals. Yum.

Strain the whey from the curds and you have, basically, cottage cheese. Adding various bacterial cultures and leaving the results to harden produces different types of “aged” cheese. Soft cheeses, such as Camembert, are aged for a short time. Hard cheeses such as Roquefort are aged longer. Both Camembert and Roquefort are made using molds related to penicillin.

Dairy consumption is an almost entirely European idea, although it did also crop up in the Middle East and parts of Africa. Since Europeans spent the 15th through the 19th centuries colonizing other parts of the world, dairy products have become more widespread.

But many segments of the world’s populations do not — or cannot — consume dairy foods. The late, great Bob Mervine, one of Orlando’s most famous foodies, once told me the use of milk and cheese is unheard of in traditional Asian cuisine. Almost 100 percent of Asians are lactose intolerant.

Dairy consumption, evolutionarily speaking, is a recent mutation. The ability to digest lactose is present in infants, because they subsist almost entirely on milk. But the production of lactase (the enzyme that digests lactose) slows after infancy and stops at about age four. Or would, if we didn’t keep consuming milk from other animals.

Lactose tolerance is found only in cultures that have a long history of dairy consumption, such as northern Europe, where only 4 percent of Swedes are lactose intolerant.

In Africa, the population of southern Sudan, where people have long been cattle herders, is only 17 percent lactose intolerant. But in Nigeria, where the climate is not conducive to raising cattle, the lactose intolerance rate is 99 percent.

Native Americans also have a high rate of lactose intolerance — 95 percent — presumably because it is so hard to milk a wild buffalo.

Many nutritionists and physicians now question the health benefits of humans consuming milk from other mammals. Especially when cow’s milk is what allows a calf to double its body weight in only 47 days.

July 27, 2009

A woman after my own heart

Harriett Lake is a lovely woman who has had a tremendous effect on the arts community in Central Florida through her philanthropic contributions.

Not only is Lake the namesake of the Harriett Lake Festival of Plays, but Harriett's Bar at the Lowndes Shakespeare Center is named for her. I especially enjoyed hearing of her latest contribution to the community.

For her $1 million donation to the Dr. P. Phillips Orlando Performing Arts Center, Lake was offered her choice of naming opportunities. She picked the first floor ladies room, which will henceforth be known as "Harriett’s Ladies Lounge."

Board chairman Jim Pugh would win my quote of the week award, if I had one. He said, "She obviously has a clear sense of the priorities of the patrons who will utilize the facility."

For a mere million, you, too, could get a piece of the center in your name. But these bits are already taken:

  • The Bill and Mary Darden Box Office (Darden Restaurants)

  • The Richard Kessler Hospitality Suite (Richard Kessler, a local hotelier)

  • The Peter Family Stage (Annette Neel, the Peters’ daughter)

  • The Lynn and Chuck Steinmetz Stage (the Steinmetzes)


Although Jesus said we should give without regard for recognition, I must say these people-centered labels are, at least, better than giant corporations slapping their logos on major landmarks. I still staunchly refuse to call the sports arena in downtown Orlando by its proper name. It will always be the O-rena to me. But Harriett’s Ladies Lounge is a naming right I’m glad to honor.

I just hope Avodart doesn’t sponsor the men’s room.

July 22, 2009

Power junkies

I used to chide my son for scouting public places for the nearest power outlet. He, of course, was looking for a place to charge up his handheld video game devices.

Now I've taken to scouting public places for power outlets. Of course, I'm looking to charge a laptop computer. Much more important.

The other day I wound up sitting on the floor in a major airport, using the only power outlet I could find that hadn't already been claimed by other laptop jockeys. Clever airport designers of the future will put outlets near seats. Or the other way round.

Unfortunately, despite finding power, I was unable to complete the important work of posting this note on that day, because the aforementioned airport, unlike Orlando International, does not provide free public wi-fi.

With the Kindle growing in popularity, I expect power outlets will be even harder to come by in the future. But at least Kindle users don't have to worry about finding free public wi-fi.

July 10, 2009

Connections are good

After gathering dust for many years, my short story The Last Buffalo has been cleaned up and given its debut. It appears in the 2009 Coffee House Fiction anthology.

I was directed to Coffee House Fiction by an entry in Hope Clark's "Funds for Writers" newsletter. I met Hope at last year's Florida Writers' Association conference. And I joined the association on the recommendation of Jim Lussier, whom I met in connection with an arts project for OBJ.

So this post is just a big thank you to everyone in the chain.

July 1, 2009

Take the [hey...] train

The other day, I cracked Tribune for its use of standardized features. Since the Sam Zell takover, Tribune has increased the number of features produced in Chicago and shipped nationwide to be printed wholesale in sundry locations. Not just the stories. Art and page layout packages are routinely pre-fabricated for use by all Tribune papers.

I must admit, this isn't entirely a bad thing. Any national news organization does this to some extent. If the same story needs to be told in 40 cities, there's no reason to send 40 reporters to do the same thing 40 times. (Before 2012, someone please explain this to the local TV stations, or they will once again each send a reporter to cover the Olympics. Which, last time I checked, Bob Costas et al did quite competently.)

So packaged national content isn't wholly objectionable. But some effort must be made to make it locally relevant. Or at least, not locally irrelevant. But our local daily ran one such feature on the topic of incorporating more physical activity into your daily routine. One suggestion was to use the stairs instead of the escalator at the station when taking the commuter train to work.

Orlando, as you may know, has no commuter train.